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BI
| Computer-based techniques used in spotting, digging-out, and analyzing 'hard' business data, such as sales revenue by products or departments or associated costs and incomes. Objectives of a BI exercise include (1) understanding of a firm's internal and external strengths and weaknesses, (2) understanding of the relationship between different data for better decision making, (3) detection of opportunities for innovation, and (4) cost reduction and optimal deployment of resources. See also competitive intelligence." as taken from the Business Dictionary |
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TWITTER: "BUSINESS INTELLIGENCE"
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| WHAT IS THE DIFFERENCE BETWEEN BUSINESS INTELLIGENCE (BI), CUSTOMER RESOURCE MGMT (CRM) & SALES FORCE AUTOMATION (SFA)? |
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| Business Intelligence (BI) is an umbrella term that includes Customer Resource Management (CRM), which includes Sales Force Automation (SFA). SFA refers to a tools that record all of the events that occur during the sales process. CRM includes SFA in its core, but also integrates marketing and lead generation. BI utilizes the data yielded from CRM, SFA & other sources as a basis to make internal assessments, strategic decision-making, & asset mgmt. |
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